Case Studies

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Moore Family Law Group

Improving lead quality and marketing efficiency through strategic alignment and data-driven optimization

Overview

Moore Family Law Group is a Southern California-based firm specializing in high-asset divorce and complex family law matters.

I was brought in to refine their lead generation strategy, improve lead quality, and better align marketing performance.

The Challenge

  • Significant investment in paid acquisition without clear visibility into performance

  • Overemphasis on lead volume rather than qualified, high-intent inquiries

  • Limited alignment between marketing efforts and intake outcomes

  • Opportunities to improve efficiency across channels and locations

The Approach

Rather than increasing volume, the focus was on improving quality, efficiency, and clarity across the system.

  • Implemented structured lead tracking and scoring

  • Refined targeting and budget allocation based on case value

  • Shifted performance focus toward qualified, conversion-ready leads

  • Strengthened alignment across marketing, intake, and business goals

The Outcome

  • Reduced ad spend by approximately 50% while maintaining consistent lead flow

  • More than doubled lead quality by refining performance signals, improving targeting, and implementing structured feedback loops.

  • Shifted from high-volume inquiries to more qualified, high-value leads

  • Created clear visibility into marketing performance and lead outcomes

  • Strengthened organic visibility, with top-ranking keywords increasing by over 200%

Effective growth isn’t driven by volume alone. It comes from building a system that prioritizes clarity, alignment, and the quality of opportunities coming in.

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WaterTech

Building a cohesive brand and scalable marketing system for a national water filtration company

Overview

WaterTech is a B2B water filtration company serving dealers across the U.S., offering whole-home systems and premium water solutions.

I was brought in to elevate the brand, create consistency across marketing efforts, and develop scalable assets to support ongoing growth.

The Challenge

  • Inconsistent brand presence across marketing materials and channels

  • Lack of cohesion between sales, marketing, and dealer-facing assets

  • No unified system for creating and scaling creative across campaigns

  • Marketing efforts that felt fragmented rather than intentional

The Approach

The focus was on building a cohesive, scalable brand system that could support both internal teams and external partners.

Strategic actions included:

  • Established a more defined and consistent visual identity across materials

  • Developed scalable creative systems for use across campaigns and channels

  • Designed and refined marketing assets for print, digital, and dealer use

  • Supported campaign direction to ensure alignment between brand and messaging

  • Created structure and consistency across previously fragmented efforts

The Outcome

  • Elevated overall brand presence across marketing and sales materials

  • Created a more cohesive and recognizable visual identity

  • Enabled more efficient production of marketing assets through scalable systems

  • Improved consistency across campaigns, channels, and dealer-facing materials

  • Strengthened the foundation for ongoing marketing and brand growth

Strong brands aren’t built through one-off assets, they’re built through systems.

By creating structure, consistency, and scalability across creative, WaterTech now has a stronger foundation to support continued growth.

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Sagora Senior Living

Leading brand and marketing execution across a multi-location senior living portfolio

Overview

Sagora Senior Living operates a large portfolio of senior living communities across the United States.

I led creative and marketing efforts across more than 60 locations, supporting brand consistency, campaign execution, and ongoing marketing initiatives at scale.

The Challenge

  • Managing brand consistency across dozens of locations and teams

  • Supporting marketing efforts for multiple communities with varying needs

  • Creating scalable systems for creative production and campaign execution

  • Maintaining alignment across marketing, leadership, and community-level teams

The Approach

The focus was on building structure and consistency across a highly distributed environment.

Strategic actions included:

  • Led creative direction across all locations to ensure brand cohesion

  • Developed scalable marketing assets for use across communities

  • Supported campaign execution across digital and traditional channels

  • Created systems to streamline production and improve efficiency

  • Collaborated with internal teams to maintain alignment and consistency

The Outcome

  • Established a more consistent and recognizable brand presence across 60+ locations

  • Improved efficiency in creative production through scalable systems and templates

  • Enabled faster rollout of marketing initiatives across multiple communities

  • Strengthened alignment between brand, marketing, and operational teams

Scaling marketing across multiple locations requires structure, consistency, and clear systems that support alignment at every level.

By bringing alignment and organization to a complex environment, Sagora was able to operate more efficiently and maintain a stronger, more unified brand presence.

If you’re ready to build what’s next with clarity and intention, let’s talk.

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